Specific Topics

Values – How exploring your values can support you to be happier, make better decisions and guide your future plans

Emily McArdle - monday July 8th, 3.00 p.m.

In this session we will explore what values are, how they are different from beliefs, morals and ethics and how they show up in our lives. Participants will be invited to discover their own values, reflect on how they embody them and how they can pay more attention to their values now and in the future.

Compassionate Communication – How to communicate so that others can hear us and we can hear others, without blame or criticism

Emily McArdle - tuesday July 9th, 9.30 a.m.

In this workshop participants will learn about the principles of Compassionate Communication (also known as Non-Violent Communication) and how the Observation Feelings Needs Request (OFNR) framework can support us in challenging conversations in the workplace and beyond. We will also explore how OFNR can support our self-compassion and resilience and how we can be clearer and more effective in our written communication.

The art of public speaking

Paolo Pomati - tuesday July 9th, 2.00 p.m.

  • What’s public speaking? Types, aims and contexts.
  • “All the world is a stage”, just to remember.
  • Start by writing, end by speaking.
  • Is rhetoric outdated and useless? Let’s talk about it.
  • Non verbal aids: voice, expressions, eye contact, gestures, movements…
  • Visual aids.

Ecological Thinking: Explorations of the Ecological Self

Antonia Santopietro - wednesday July 10th 10.00 a.m.

The seminar/workshop is designed to facilitate students in exploring the concept of the 'Ecological Self' and fostering the development of ecological sensitivity through reflection arising from literary and philosophical insights. Key concepts, including 'wonder,' 'system,' 'deep ecology,' 'hyperobjects,' 'wilderness,' and 'solastalgia,' will thread through the discourse, providing a framework for the laboratory part of the workshop. During the laboratory, we will actively seek to initiate an understanding of the interconnection between the individual (human) self and the environment (non-human). Students will be encouraged to explore how their behavior, life choices, and perspectives can interact with the global ecosystem.

Our little book towards success

Massimiliano Freddi - thursday July 11th 9.30 a.m.

(workshop) Every time we give ourselves the opportunity to explore our talents, fears, strengths, and weaknesses, we get ready to leap. During this workshop everyone will be writing their own book, getting prepared to design a brilliant professional and personal future.


Emily McArdle works as an Associate with  Helen Sanderson Associates to support individuals, teams and organisations to put people, and what matters to them, at the heart of the work they do every day. Emily also practices as a Speech & Language Therapist working with children and families. Previously Emily was a coach at Seth Godin’s altMBA. Outside of work Emily believes strongly in community and is a volunteer and board member for Port Sunlight Village Trust who are custodians of beautiful Port Sunlight where she and her family are lucky enough to live. There are many things that make Emily’s heart sing: Watching her whippet run at top speed for the joy of running, celebrating a goal watching her local football team, enjoying unusual and delicious food and laughing with friends over something ridiculous are just a few. You can find out more about Emily on her One-page Profile

Paolo Pomati is an Italian journalist and writer. He is the Director of Rector’s Staff and Communications at the University of Piemonte Orientale, where he has been working since 1996. He is also an adjunct professor of Communication Skills and Social media at the same University. He teaches Communication in other institutes and universities (Parma, Bari, Coinfo, to name the most recent positions). He has been expert evaluator for Anvur and other institutes. A theatre critic, speaker and master of ceremonies as well, Paolo has published books, essays, novels, articles. He has been President of the European University Public Relations and Information Officers Association (euprio) from 2008 to 2012 and he is member of committees in several local, national and international organisations.

Antonia Santopietro has been working as a consultant and trainer in marketing and corporate sustainability for over 20 years. She conceived and manages the digital projects ZEST Letteratura sostenibile and the TELLŪS Journal for the dissemination of literary ecology, sustainability, and ecological practices through humanities disciplines. With a background that includes roles as an editor, editorial consultant, and translator, she has contributed to the publication of thirty books so far. Antonia serves as editorial consultant for the publishing house ZEST Edizioni sostenibili and works as a marketing professional consultant, coordinating the business sustainability group at the Associazione Italiana Sviluppo Marketing. She collaborates with various organizations and institutions. She is lecturer in the Translation for Sustainability and Ecology course, part of the editorial translation module within the Master's in Editorial and Technical-Scientific Translation (English-Italian) at FUSP – Scuola Superiore dei Mediatori Linguistici di Vicenza.

Massimiliano Freddi has been part of the leisure industry for 20 years. First, in charge of marketing and press for the Italian market of Disneyland Paris. Then, as the general manager of Leolandia and VP Strategic Development, he contributed to lead the park towards a 300% growth, turning it into a top European destination for kids under 10 and their families.
Now, as a consultant, he supports existing facilities with their growth strategy and new ones creating experiences to respond to consumers' needs and market trends and in collaboration with TradeLab, he has launched the first Italian permanent Leisure Trends Monitoring. Since 2016, he has been part of the coaching team for Seth Godin’s AltMBA and he's currently the Chairman of IAAPA’s EMEA Education Subcommittee as well as a Member of the Board of Directors. He teaches consumer experience, marketing and soft skills at IULM University in Milan, where the first Italian course about Theme Parks & Attractions Management is being launched

Scientific Coordinator

Stefania Cerutti is Associate Professor of Economic and Political Geography at the Department for Sustainable Development and Ecological Transition, University of Eastern Piedmont. She teaches courses in Landscape, Sustainability, Tourism; Project Management of Tourism Territories; Tourism Geography Workshop. She is director of the Interdepartmental Study Centre Upontourism. Vision, strategy, research for innovative and sustainable tourism. Her current research interests focus on sustainable tourism, local development, cultural heritage, food culture in tourism, inland and mountain areas.